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Cassandra Clare —
born on July 27, 1973,
Judith Rumelt, better known by her pen name Cassandra Clare, is an American author of young adult fiction, best known for her bestselling series The Mortal Instruments... (wikipedia)
I firmly believe that you can't get a good movie without risking a bad movie. A good adaptation of your book is worth it because it is such a wonderful experience to see your world translated onto the screen.
We as artists are actively encouraged - by other authors, your agent, publisher, and society - not to think about money, strategy, how to manage your career, how to create a brand, because we're supposed to focus on the art.
Perfect heroines, like perfect heroes, aren't relatable, and if you can't put yourself in the protagonist's shoes, not only will they not inspire you, but the book will be pretty boring.
There are so many stories about boys becoming heroes, learning their powers and becoming incredibly heroic. There have to be those stories for girls, too.
I think as women we've always been very used to growing up reading and identifying with male protagonists, especially in fantasy. There's a saying in publishing that girls will read about boys, but boys will only read about boys, and it's important to give women strong heroines.