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If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
You can cooperate and not compromise your core values. But I'm a realist with the philosophy that sometimes you've got to take bites out of the apple instead of the whole apple.
I started out mopping floors, waiting tables, and tending bar at my dad's tavern. I put myself through school working odd jobs and night shifts. I poured my heart and soul into a small business. And when I saw how out-of-touch Washington had become with the core values of this great nation, I put my name forward and ran for office.
It is time to return to core values, time to get back to basics, to self-discipline and respect for the law, to consideration for the others, to accepting responsibility for yourself and your family - and not shuffling it off on other people and the state.
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.
It's hard to find good teamwork in practice, and I have never thought that we, as a party, were any better at working as a team than the Tories, despite our core values.
Don't try to be somebody you're not because it doesn't work. If you try to be this perfect person or perfect persona of what you think that somebody should be when they're involved in public office, it's just not going to work. Just be yourself, stay true to your core values, and really just stay abreast of the issues.
'Million Dollar Arm' touches on many of the Safe At Home Foundation's core values, such as children, teamwork and family.
With the demise of the biblical religions that have provided the American people with their core values since their country's inception, we are reverting to the pagan worldview. Trees and animals are venerated, while man is simply one more animal in the ecosystem - and largely a hindrance, not an asset.
The liberals think government exists to fix what's wrong with America. They find fault with our Constitution, our economic model and our core values. We disagree with the premise of their argument. We believe there's nothing wrong with America that an extra dose of freedom won't cure.