I'm the one person who wears the words 'hustle, loyalty, respect' on my T-shirts and merchandise. My audience is children. It's very flattering to see a kid wear your T-shirt; it's even more flattering to have a dad come up to you and say, 'I watch you with my kid. Keep doing what you're doing. You're a role model for my son.'
You have to struggle a bit, hustle a little, and be willing to go bankrupt. Once you're willing to do that, everything opens up and you get the freedom. My joke is that next year, I'll make the first film that costs zero dollars.
I just think a hustler's ambition is that I never stop. I start off hustling and said I'll never stop hustling. An ambitious hustler is the one to hustle the hustlers. When I grew up, my heroes were hustlers. Now I'm their hero.
If you want something from an audience, you give blood to their fantasies. It's the ultimate hustle.
I'm a firm believer in the hustle game.