I grew up on Disney movies and, as a kid, I always liked the villains.
If you look at the Disney Villains, I think you'll find that they do have mass appeal in some way, and it usually has to do with a voice quality that also matches very well with the animation.
As theater artists, it's a great luxury to have time.
Everything about playing a villain is appealing to me.
It's a very big collaborative effort to do an animated feature and to do a Broadway show.