The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
The TUC's new slogan 'a future that works' sets a profound challenge. Austerity and rapid deficit reduction is failing in its own terms, but even at its best it is short-sighted, muddle-through politics with no vision of a new economic model.
The slogan 'Never Again!' that emerged after the Holocaust implies that the Holocaust has a universal moral meaning, which, if properly learned, can provide at least a theoretical prophylactic against its repetition against anyone.
Certainly Afghans in general and women in particular want a country in which security is a daily reality rather than a campaign slogan or the focus of drive-by speeches from diplomats dropping in for the day.
I remember when we first bought Teleflora, I made a very expensive mistake when I produced a brochure with the slogan, 'The way America sends love.' The bouquets and prices I pictured could not be duplicated by the florist - they were too expensive. I had relied on people I thought were in touch with the marketplace.
And it was under Wilson that the first great propaganda slogan was coined and emblazoned everywhere, to make Americans start thinking favorably of democracies and forget that we had a republic.
There is no privilege in restriction. In other words, I disagree with people who say restriction makes you more creative. I think that's a misleading slogan. I might have been more creative without them than with them.
The slogan 'press on' has solved and always will solve the problems of the human race.
In 2006, I entered the presidential palace in the main square of La Paz as the first indigenous president of Bolivia. Our government, under the slogan 'Bolivia Changes,' is committed to ending the colonialism, racism and exclusion that many of our people lived under for many centuries.
An organization which claims to be working for the needs of a community - as SNCC does - must work to provide that community with a position of strength from which to make its voice heard. This is the significance of black power beyond the slogan.