Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
Just think of the opportunities we can unlock by making education as addictive as a video game. This type of experiential, addictive learning improves decision-making skills and increases the processing speed and spatial skills of the brain. When was the last time your child asked for help with a video game?
Everybody has fallen asleep on the fact that F1 is dangerous. They all think it's a video game, and it's not. It is very, very dangerous, and it's tough.
The word 'geek' today does not mean what it used to mean. A geek isn't the skinny kid with a pocket protector and acne. There can be computer geeks, video game geeks, car geeks, military geeks, and sports geeks. Being a geek just means that you're passionate about something.
A man came up to me at a party and asked if I wanted to be in his video game. I of course said yes. And then it turned out it was 'Assassin's Creed', so that was great. They let me ad lib a lot and mess about and be very snarky indeed, and I'm thrilled by the success of all their hard work.
It's got to be harder in real life to win a World Cup. But depending on if you play World Class level on FIFA, it's going to be difficult to win in the video game, too.
I love to play games. Anything that is competitive. I love to play darts, shoot pool, any video game or board game, anything like that I am all about. For me is more about spending time with somebody, hanging out and enjoying yourself.
I like video games, but they are very violent. I want to create a video game in which you have to help all the characters who have died in the other games. 'Hey, man, what are you playing?' 'Super Busy Hospital. Could you leave me alone? I'm performing surgery! This guy got shot in the head, like, 27 times!'
The first shooter video game stuff which - look, admittedly, I missed that generationally, so it's not a thing for me. I've never played them. I don't really get it. My kids do.
The video game culture was an important thing to keep alive in the film because we're in a new era right now. The idea that kids can play video games like Grand Theft Auto or any video game is amazing. The video games are one step before a whole other virtual universe.