Bruce Perens — Businessman

Bruce Perens is an American computer programmer and advocate in the free software movement. He created The Open Source Definition and published the first formal announcement and manifesto of open source. He co-founded the Open Source Initiative with Eric S. Raymond... (wikipedia)

The strategic marketing paradigm of Open Source is a massively-parallel drunkard's walk filtered by a Darwinistic process.
It's not about ego. Really. If it was ego, I'd be telling you about my awesome... oh, never mind.