Douglas Leone — American Businessman

Douglas M. Leone is an American venture capitalist, a partner at Sequoia Capital since 1993. His focus is on internet, software and communication investments. He was ranked #4 on Forbes Magazine's Midas List in 2013.Forbes also named Leone to their list of the top 10 venture capitalists in the United States in 2001. Leone also led the international expansion of Sequoia Capital in China and India... (wikipedia)

Be incredibly, ruthlessly selfish with your equity.
During dark times, real entrepreneurs come out. They are not competing with 10 look-alike companies for engineering talent, so it's a great time to invest and help build companies.
If you choose a market that already exists, say, networking equipment, you have to compete with an established company like Cisco. Even if your product is marginally better, Cisco can fudge it and outsell you.
Give me an entrepreneur with a lot of courage, gusto and who iterates rapidly, and I will back that person day in and day out.
Guys like me on the investor side are a dime a dozen.