J Allard — American Scientist

J Allard is the CEO of Project 529, a Portland, OR based startup building software for cyclists. Prior to starting Project 529, Allard was Chief Experience Officer and Chief Technology Officer for the Entertainment and Devices Division at Microsoft. He also oversaw Microsoft's first foray into the video game industry, the Xbox, and he is also known to have contributed to the first edition of the specification for the Windows Sockets API, with assistance from many others... (wikipedia)

I don't worry about great visuals that they showed that weren't actually running on real hardware. It doesn't matter. Gamers don't make their purchase decisions based on movies that were shown in May for products that come out in March.
Right now, more people enjoy movies, music, television and movies than they do video games.
Having wires strewn across your couch and across the floor is a big deal to a lot of people.
When we get the final hardware, the performance is just going to skyrocket.
We didn't have our online service developed. We had never shipped a console game before as a company. So we were developing a lot of new competencies as a company and assembling a new team.