James Rouse Quotes

James Rouse — American Businessman born on April 26, 1914, died on April 09, 1996

James Wilson Rouse, founder of The Rouse Company, was a pioneering American real estate developer, urban planner, civic activist, and later, free enterprise-based philanthropist... (wikipedia)

Whatever ought to be, can be.

Profit is not the legitimate purpose of business. The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable.

For many years, I have lived uncomfortably with the belief that most planning and architectural design suffers for lack of real and basic purpose. The ultimate purpose, it seems to me, must be the improvement of mankind.

Cities must be fun.

Visions describe what best should be, could be - if and when mankind has the will to make them real.

James Rouse Quotes

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