Leo Burnett Quotes

Leo Burnett — American Businessman born on October 21, 1891, died on June 07, 1971

Leo Burnett was an American advertising executive and the founder of the Leo Burnett Company, Inc., also known as Leo Burnett Worldwide. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century including Tony the Tiger, Charlie the Tuna, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies," Allstate's "Good Hands," and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century... (wikipedia)

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'