If people are failing, they look inept. If people are succeeding, they look strong and good and competent. That's the 'halo effect.' Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.
When you're in love you never really know whether your elation comes from the qualities of the one you love, or if it attributes them to her; whether the light which surrounds her like a halo comes from you, from her, or from the meeting of your sparks.
At the dawn of his administration, President Obama opined: 'A democracy requires accountability, and accountability requires transparency.' Magical rays of white-hot sunlight emanated from his media-manufactured halo. And then bureaucratically engineered darkness settled over the land.
What after all, is a halo? It's only one more thing to keep clean.
I still really love the world and the universe and the mythology of 'Halo.' If I was given control, I would really like to do that film. But that's the problem. When something pre-exists, there's this idea of my own interpretation versus 150 other people involved with the film's interpretation of the same intellectual property.