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Keith Belling —
American
Businessman
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Potatoes are popped, with no oil, using the same technology used in the rice cake manufacturing business. It took a lot of trial and error and lots of practice, though, to get the right flavor.
My passion for snacking and search for a great tasting, better-for-you snack sparked my interest in creating what has become popchips.
I'm a snacker, but also health-conscious. I thought there had to be an alternative to what was out there. But it had to taste good - if it doesn't taste good, it isn't a snack.
Marketing is a core part of anything you do.
My focus has always been on connecting with consumers in a meaningful way.