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The key to social engineering is influencing a person to do something that allows the hacker to gain access to information or your network.

When 'Buffy the Vampire Slayer' premiered on the WB Network in 1996, American culture was in trouble. Americans were bowling alone, pursuing individual interests to the detriment of the communal good. Business leaders were celebrating creativity and neglecting discipline. Nike's 'Just do it' ads were teaching young people to break the rules.

Social media is a double-edged sword. I've gotten in trouble for announcing, too soon, something that the network or the studio wanted to do, and it steals some of the thunder, so to speak.

An awful lot of successful technology companies ended up being in a slightly different market than they started out in. Microsoft started with programming tools, but came out with an operating system. Oracle started doing contracts for the CIA. AOL started out as an online video gaming network.

Politics aside, it will be hard for any new liberal radio network to outdo the professionalism of NPR.

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