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When I joined Bill Clinton's start-up presidential campaign in 1991, I was confident that women would play an ever more important role, but I never gave a minute's thought to what would happen if we won. When we did - and I became the first woman to serve as White House press secretary - it changed my life. But it didn't change the world.
It's a special person - and personality - who can lead a start-up to soaring success and sustain that success for the long term. Apple co-founder Steve Jobs and Facebook's Mark Zuckerberg are star examples.
In a start-up company, you basically throw out all assumptions every three weeks.
The biggest start-up successes - from Henry Ford to Bill Gates to Mark Zuckerberg - were pioneered by people from solidly middle-class backgrounds. These founders were not wealthy when they began. They were hungry for success, but knew they had a solid support system to fall back on if they failed.
Incredibly, oil and gas companies don't have to pay certain environmental costs that amount to small change to them, while an offshore wind project start-up is faced with fees that could mean the difference between building a wind farm and packing up and going home.
Start-up success is not a consequence of good genes or being in the right place at the right time. Success can be engineered by following the right process, which means it can be learned, which means it can be taught.
For me, the winning strategy in any start-up business is, 'Think big but start small.'
To be a designer today is to be an entrepreneur. Whether you're a two-man operation in Shoreditch or a 3,000-person, vertically integrated brand, you need to have the wherewithal to run your business through investment, considering everything from start-up funds to your exit plan or what it takes to go public.
Most start-up companies fail and it is smart public policy to help entrepreneurs increase their odds of succeeding. But, the biggest loss to our economy is not all the start-ups that didn't make it: It's the ones that might have been created but weren't.
With lower start-up costs and a vastly expanded market for online services, the result is a global economy that for the first time will be fully digitally wired-the dream of every cyber-visionary of the early 1990s, finally delivered, a full generation later.