Hip-hop is the streets. Hip-hop is a couple of elements that it comes from back in the days... that feel of music with urgency that speaks to you. It speaks to your livelihood and it's not compromised. It's blunt. It's raw, straight off the street - from the beat to the voice to the words.
I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do.
I'm a great believer in the character of a club. To me, character has a lot to do with how you compete. That creates urgency and toughness. That elevates the talent that you have.
A higher rate of urgency does not imply ever-present panic, anxiety, or fear. It means a state in which complacency is virtually absent.
We live in an almost perfect stillness and work with incredible urgency.