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When our spelling is perfect, it's invisible. But when it's flawed, it prompts strong negative associations.
Love consists in giving without getting in return; in giving what is not owed, what is not due the other. That's why true love is never based, as associations for utility or pleasure are, on a fair exchange.
Say 'Toronto' or 'Ontario,' and the immediate thought associations are with a somewhat blander version of North America: a United States with a welfare regime and a more polite street etiquette, and the additionally reassuring visage of Queen Elizabeth on the currency.
Obama doesn't run around wearing a Carrie Bradshaw-esque nameplate necklace that says 'Socialist.' But his policies, actions, words, background and associations speak louder than any ID necklace ever could.
We know that we are often judged by the company we keep. We know how influential classmates, friends, and other peer groups can be. If any of our companions are prone to be unrighteous in their living, we are better off seeking new associations immediately.
Frequent worshippers are also significantly more active citizens. They are more likely to belong to community organizations, especially those concerned with young people, health, arts and leisure, neighborhood and civic groups and professional associations.
I believe we can accelerate our acumen, performance and success by leveraging our associations and spending time with people better than us.
For it is mutual trust, even more than mutual interest that holds human associations together. Our friends seldom profit us but they make us feel safe. Marriage is a scheme to accomplish exactly that same end.
No memory is ever alone; it's at the end of a trail of memories, a dozen trails that each have their own associations.
Foreigners have a complex set of associations in their minds when they think of America - from Iraq to 9/11, certainly, but also from Coke to jeans. It is entirely possible for people around the world to love American products, American books, American movies, American music, and dislike the policies of the government of America.