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Truth is a point of view, but authenticity can't be faked.
The keys to brand success are self-definition, transparency, authenticity and accountability.
Why, when we know that there's no such thing as perfect, do most of us spend an incredible amount of time and energy trying to be everything to everyone? Is it that we really admire perfection? No - the truth is that we are actually drawn to people who are real and down-to-earth. We love authenticity and we know that life is messy and imperfect.
Soul is about authenticity. Soul is about finding the things in your life that are real and pure.
Authenticity is the alignment of head, mouth, heart, and feet - thinking, saying, feeling, and doing the same thing - consistently. This builds trust, and followers love leaders they can trust.
That inner voice has both gentleness and clarity. So to get to authenticity, you really keep going down to the bone, to the honesty, and the inevitability of something.
Some writers confuse authenticity, which they ought always to aim at, with originality, which they should never bother about.
It might kill you to say it, because the film really takes on the Catholic Church, but I do think there is a sort of affection for certain rituals, and an authenticity to the presentation of those rituals, in 'Mea Maxima Culpa.'
I think that's because believable action is based on authenticity, and accuracy is very important to me. I always spend time researching my novels, exploring the customs and attitudes of the county I'm using for their setting.
The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.