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I'm one of these people that likes adrenaline and new things, like extreme sports. It makes me feel alive.
When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports, extreme sports, and outdoor sports.
I love extreme sports, I like snowboarding and motorcross and rollerblading and hockey.
I'm riveted by extreme sports like big-wave surfing, 'megaramp' skateboarding and half-pipe snowboarding. I'm fascinated partly because the sports are so exhilaratingly acrobatic. But I'm also captivated by the fear that a terrible accident might happen at any moment. And accidents do happen.
You have to list all your special skills on a form when you get an agent. There's fencing, stage combat, horse riding, motorbike riding, Spanish, French, German, whatever. I just ticked everything. I talk about 10 languages according to that form. I even ticked the extreme sports box.
I'm not into extreme sports or something. I just live a quiet life.
I'm really into extreme sports and just having fun.
Extreme sports tricks are becoming increasingly complex, the courses ever more challenging and crashes all too common.
I think extreme sports are really good for relieving stress.
The world of extreme sports is also one of big business. Kids might think that snowboarding is the ultimate freedom, but this freedom is being marketed to them by commercial sponsors.
