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Every age has its storytelling form, and video gaming is a huge part of our culture. You can ignore or embrace video games and imbue them with the best artistic quality. People are enthralled with video games in the same way as other people love the cinema or theatre.
I used to game a lot, you know, back in the day. My gaming time done got so short that my skills ain't where they need to be to be online, you know what I'm saying? I just got that Xbox One. I gotta get my skills back, up the par to call myself a gamer.
An awful lot of successful technology companies ended up being in a slightly different market than they started out in. Microsoft started with programming tools, but came out with an operating system. Oracle started doing contracts for the CIA. AOL started out as an online video gaming network.
There is this tremendous amount of arrogance and hubris, where somebody can look at something for five minutes and dismiss it. Whether you talk about gaming or 20th century classical music, you can't do it in five minutes. You can't listen to 'The Rite of Spring' once and understand what Stravinsky was all about.
The idea of the 'lone gamer' is really not true anymore. Up to 65 percent of gaming now is social, played either online or in the same room with people we know in real life.
Digital intimacy ruins the appetite for the real thing. So, when kids are gaming or even when spouses are gaming, they lose their appetite for genuine intimacy. Kids lose their appetite for getting their intimacy needs, their hunger for significance and attachment, with the family, and it erodes the relationship between them and their parents.
Where the gaming world is going - and certainly Activision proved it by hiring me - is being willing to push and bend and move in a new direction of actually capturing the character and storytelling.
With the recent addition of a full soundtrack and the players map, millions of Poptropicans around the globe are now fully immersed in a multimedia gaming experience when they embark on our high quality adventures.
Online harassment, especially gendered online harassment, is an epidemic. Women are being driven out; they're being driven offline. This isn't just in gaming. This is happening across the board online, especially with women who participate in or work in male-dominated industries.
I got involved early on in social media - I created one of the first social networks - and for me, social gaming was a natural evolution of that.