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I don't believe - till something radical changes that we are not on track to do - that hybrids are material to climate change. They're fashionable, everybody loves them, the Prius is selling well, but so are Gucci bags. But they don't impact the way the world carries stuff. You know it's a fashion statement.
If you're Burberry or Gucci, you're not going to run a banner ad. To get brand ad dollars to move to digital, you need to create a beautiful experience.
When you cut human beings down to size, we're really quite simple creatures; food, shelter, warmth, light, heat and you build it up from there really until you finally go Gucci shoes or whatever it is or whatever your consumer desires are. All those desires are ultimately, they're about gratification.
I try to listen to over a hundred different songs a day. I listen to every single thing. If you're just listening to pop music, you're just gonna make pop music. I listen to Adele, Yo Yo Ma, Gucci Mane.
I couldn't have cared less about Gucci when I first went there - but soon after I arrived, I cared a lot.
There's something about a Gucci loafer kicking on a fuzz pedal.
One thing to avoid is trendy stuff, though - you gotta go timeless. Even if you want a little luxury in your life and you want to splurge on a Gucci bag, pick a great black one you can wear all the time.
I have a really great show jacket from Lavalliere that's really well made, and I have a great pair of Gucci jodhpurs, which is hilarious.
I don't want to be too 'classic' because it's not in the DNA of Gucci. You need to be a little bit provocative.
Honestly, if a girl's wearing, like, a Gucci shirt with a Gucci belt and a purse and a visor, that's not cute at all. You can't get away with that - with me - but you can always sprinkle it in there with your own stuff, and it's all good.