I don't believe - till something radical changes that we are not on track to do - that hybrids are material to climate change. They're fashionable, everybody loves them, the Prius is selling well, but so are Gucci bags. But they don't impact the way the world carries stuff. You know it's a fashion statement.
If you're Burberry or Gucci, you're not going to run a banner ad. To get brand ad dollars to move to digital, you need to create a beautiful experience.
When you cut human beings down to size, we're really quite simple creatures; food, shelter, warmth, light, heat and you build it up from there really until you finally go Gucci shoes or whatever it is or whatever your consumer desires are. All those desires are ultimately, they're about gratification.
I try to listen to over a hundred different songs a day. I listen to every single thing. If you're just listening to pop music, you're just gonna make pop music. I listen to Adele, Yo Yo Ma, Gucci Mane.
I couldn't have cared less about Gucci when I first went there - but soon after I arrived, I cared a lot.