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The Internet is all about accessing entertainment. Realistically, 50 to 80 percent of all traffic is people downloading stuff for free. If you can turn that huge market share into something that you can monetize, even if it is just with ads, you will end up making more money than with all other revenue streams combined.
Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
Well, you would have to say what is the criteria to determine the success of any merger? It would have to be that the companies are stronger financially, that they took market share, and they are on a very steady footing in terms of their performance.
When you improve your product so it does the customer's job better, then you gain market share.
It's not about market share. If you have a successful company, you will get your market share. But to get a successful company, what do you have to have? The same metrics of success that your customer does.
In general, great companies prefer to grow 'organically,' as Wall Street likes to say. That is, from the inside out, by finding new markets or by taking market share from their competitors.
From my point of view, my job is just to work hard for our franchisees, so they can maintain the position they're in, and to grow market share.
But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.
You've got to figure out how you're going to come in and significantly impact and redefine a market such that you become a market share leader in it.
Business is war. I go out there, I want to kill the competitors. I want to make their lives miserable. I want to steal their market share. I want them to fear me and I want everyone on my team thinking we're going to win.