People who work together will win, whether it be against complex football defenses, or the problems of modern society.
Non-human primates spend hours a day grooming each other. And with humans, touching is also important. It's a way to form bonds and connect in modern society. But you can also speed up the use of conscious purposes once you're aware of that, and it can be manipulated.
There was a time when men thought it was sexy to have a housewife waiting for him to come home from work in her slippers, but in modern society, I think an independent woman is even more sexy.
In modern society, where most people live in cities, and where both needs and wishes are absolved through the same remote agency - money - the distinction between wishes and needs has altogether vanished.
One of the most destructive things that's happening in modern society is that we are losing our sense of the bonds that bind people together - which can lead to nightmares of social collapse.