Leonard Mlodinow — American Physicist

Leonard Mlodinow is an American physicist, author and screenwriter... (wikipedia)

'Subliminal' is about how we misinterpret our behavior because we're unaware of what our unconscious minds are doing.
The truth is that our unconscious minds are active, purposeful, and independent. Hidden they may be, but their effects are anything but, for they play a critical role in shaping the way our conscious minds experience and respond to the world.
Our subliminal mental processes operate outside awareness because they arise in these portions of our mind that are inaccessible to our conscious self; their inaccessibility is due to the architecture of the brain rather than because they have been subject to Freudian motivational forces like repression.
On the unconscious level, touch seems to impart a subliminal sense of caring and connection.
Politicians often misuse science for political ends and to pursue their own agenda.