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Seth Priebatsch —
Designer
Seth Priebatsch is the creator of SCVNGR and LevelUp social gaming sites. Seth was a keynote speaker at South by Southwest 2011... (wikipedia)
Climate change is a complex problem with no central lever, and with unequal distribution of resources.
We're pushing the limits of what a game is, and they think I'm beyond this limit. There will always be purists, but we've never got that push-back from businesses or consumers. Game dynamics are too powerful to leave bottled up in games.
Crack the science of loyalty at scale for local business, and that becomes something that can add a huge amount of value to an important sector of our economy.
I had a reputation in high school for making trouble.
I like tackling problems that I can see making an impact on real people and real businesses immediately.