Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game. Jaron Lanier
Just think of the opportunities we can unlock by making education as addictive as a video game. This type of experiential, addictive learning improves decision-making skills and increases the processing speed and spatial skills of the brain. When was the last time your child asked for help with a video game? Naveen Jain
Everybody has fallen asleep on the fact that F1 is dangerous. They all think it's a video game, and it's not. It is very, very dangerous, and it's tough. Jacques Villeneuve
The word 'geek' today does not mean what it used to mean. A geek isn't the skinny kid with a pocket protector and acne. There can be computer geeks, video game geeks, car geeks, military geeks, and sports geeks. Being a geek just means that you're passionate about something. Olivia Munn
A man came up to me at a party and asked if I wanted to be in his video game. I of course said yes. And then it turned out it was 'Assassin's Creed', so that was great. They let me ad lib a lot and mess about and be very snarky indeed, and I'm thrilled by the success of all their hard work. Danny Wallace

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