Wolcott Gibbs — American Writer born on March 15, 1902, died on August 16, 1958

Wolcott Gibbs was an American editor, humorist, theatre critic, playwright and author of short stories, who worked for The New Yorker magazine from 1927 until his death. He is best remembered for his 1936 parody of Time magazine, which skewered the magazine's inverted narrative structure. Gibbs wrote, "Backward ran sentences until reeled the mind"; he concluded the piece, "Where it all will end, knows God!" He also wrote a comedy, Season in the Sun, which ran on Broadway for 10 months in 1950–51 and was based on a series of stories that originally appeared in The New Yorker... (wikipedia)

Our writers are full of cliches just as old barns are full of bats. There is obviously no rule about this, except that anything that you suspect of being a cliche undoubtedly is one and had better be removed.
Backward ran sentences until reeled the mind.
Where it all will end, knows God.