When you massage someone, the levels of oxytocin go up in the brain, and oxytocin is one of the chemicals that drives attachment.
He who is overly attached to his family members experiences fear and sorrow, for the root of all grief is attachment. Thus one should discard attachment to be happy.
Fall in love with a dog, and in many ways you enter a new orbit, a universe that features not just new colors but new rituals, new rules, a new way of experiencing attachment.
Attachment is your biggest strength and your biggest weakness. Though it gives you the power to love someone more than yourself, it becomes difficult to live when you lose something you are attached to. Even when we have lost, we should go beyond that and get truly attached to someone. Loving someone truly is the most beautiful feeling.
Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.'