The open web is full of spam, shady operators, and blatant falsehoods. Outside of a relatively small percentage of high quality sites, most of the web is chock full of popup ads and other interruptive come-ons. It's nearly impossible to find signal in that noise, and the web is in danger of being overrun by all that crap.
If I can sell out clubs and theaters and play dirtbags in movies, and get blown up in a car or get the crap beat out of me in a movie, that's good for me; I'm good.
The sexiest thing in the entire world is being really smart. And being thoughtful and being generous. Everything else is crap. I promise you. It's just crap that people try to sell to you to make you feel like less. So don't buy it. Be smart. Be thoughtful and be generous.
Turning pro is a mindset. If we are struggling with fear, self-sabotage, procrastination, self-doubt, etc., the problem is, we're thinking like amateurs. Amateurs don't show up. Amateurs crap out. Amateurs let adversity defeat them. The pro thinks differently. He shows up, he does his work, he keeps on truckin', no matter what.
To keep it simple you run your gym like you run your house. Keep it clean and in good running order. No jerks allowed, members pay on time and if they give you any crap, throw them out. There's peace where there's order.