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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
Abraham Lincoln went through 12 generals before he got Ulysses S. Grant. He had never done a Civil War before.
Soldiers generally win battles; generals get credit for them.
At the age of four with paper hats and wooden swords we're all Generals. Only some of us never grow out of it.
I like generals. I like Napoleon. I like strategy. The majority of them are praised for mass destruction, but it's exciting to see how it comes to the mind mentally.
Nine-tenths of tactics are certain, and taught in books: but the irrational tenth is like the kingfisher flashing across the pool, and that is the test of generals.
Health, money. That's what people worried about in the 14th century as much as today. I find it so much more interesting than the supposed activities of kings, queens, generals.
Generals don't panic; then the troops never panic.
Politicians, like generals, have a tendency to fight the last war.
Some of the generals are saying, 'We're making progress. We are clearing an area.' But you really don't defeat the Taliban by clearing an area. They move.