Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
Abraham Lincoln went through 12 generals before he got Ulysses S. Grant. He had never done a Civil War before.
Soldiers generally win battles; generals get credit for them.
At the age of four with paper hats and wooden swords we're all Generals. Only some of us never grow out of it.
I like generals. I like Napoleon. I like strategy. The majority of them are praised for mass destruction, but it's exciting to see how it comes to the mind mentally.