Scientists appear most often in horror movies. Through childlike curiosity or God-defying hubris, they unleash destructive forces they can't control - 'Forbidden Planet's Monsters of the Id.
Yes, iD is a machine vision and sensor browser for the physical world. That's what we have been working on with Coca-Cola, Verizon, Bank of America and Disney to launch content when an image is recognised.
Obama doesn't run around wearing a Carrie Bradshaw-esque nameplate necklace that says 'Socialist.' But his policies, actions, words, background and associations speak louder than any ID necklace ever could.
If Anonymous and Lulzsec are the id of hacking, then physical hackerspaces are the heart of the higher-minded hacking ideals: freedom of information, meritocracy of ideas, a joy of learning and anti-authoritarianism.
Id rather have a fake smile than a nasty stare.