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Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.
Democratic leaders, whose power is ultimately dependent on popular support, are held accountable for failing to improve the lives of their citizens. Therefore, they have a powerful incentive to keep their societies peaceful and prosperous.
Offer someone the opportunity to rebuild a company or reinvent an industry as the primary incentive, and it will attract those drawn to the challenge first and the money second.
The threat posed by Bank of America isn't just financial - it's a full-blown assault on the American dream. Where's the incentive to play fair and do well, when what we see rewarded at the highest levels of society is failure, stupidity, incompetence and meanness? If this is what winning in our system looks like, who doesn't want to be a loser?
Above all, though, children are linked to adults by the simple fact that they are in process of turning into them. For this they may be forgiven much. Children are bound to be inferior to adults, or there is no incentive to grow up.
Making money is a happiness. And that's a great incentive. Making other people happy is a super-happiness.
New technology is useful, but it's inefficient and ugly; it knows it'll be obsolete by lunchtime tomorrow, so it has no incentive to be anything else.
If governments did not mislead their citizens so often, there would be less need for secrecy, and if leaders knew they could not rely on keeping the public in the dark about what they are doing, they would have a powerful incentive to behave better.
So many times I've photographed stories that show the degradation of the planet. I had one idea to go and photograph the factories that were polluting, and to see all the deposits of garbage. But, in the end, I thought the only way to give us an incentive, to bring hope, is to show the pictures of the pristine planet - to see the innocence.
The best move you can make in negotiation is to think of an incentive the other person hasn't even thought of - and then meet it.