A friend of mine, now retired, was then a major exec at a major bank, and one of her jobs, the last four years, was the farewell interview.
Every black American is bilingual. All of them. We speak street vernacular and we speak 'job interview.'
A good engineering interview will include some set of difficult problems to solve. It might even require that the candidate write a short program. In addition, it will test the candidate's knowledge of the tools she uses in great depth.
Since graduation, I have measured time in 4-by-5-inch pieces of paper, four days on the left and three on the right. Every social engagement, interview, reading, flight, doctor's appointment, birthday and dry-cleaning reminder has been handwritten between metal loops.
We all have personal brands and most of us have already left a digital footprint, whether we like it or not. Proper social media use highlights your strengths that may not shine through in an interview or application and gives the world a broader view of who you are. Use it wisely.