Marshall Field — American Businessman born on August 18, 1834,

Marshall Field was an American entrepreneur and the founder of Marshall Field and Company, the Chicago-based department stores. His business was renowned for its then-exceptional level of quality and customer service. Field is also known for some of his philanthropic donations, providing funding for the Field Museum of Natural History and donating land for the campus of the University of Chicago... (wikipedia)

Goodwill is the only asset that competition cannot undersell or destroy.
Give the lady what she wants!
Right or wrong, the customer is always right.
Good will is the one and only asset that competition cannot undersell or destroy.
A man with a surplus can control circumstances, but a man without a surplus is controlled by them, and often has no opportunity to exercise judgment.