Peter Bart — American Editor born on June 24, 1932,

Peter Benton Bart is an American journalist and film producer. He is perhaps best known for his lengthy tenure as the editor in chief of Variety, an entertainment-trade magazine... (wikipedia)

It really hasn't been demonstrated at any level by any major corporation that it can nurture what is euphemistically called creativity.
Historically, filmmakers always fall in love with every frame, but now that even neophytes are given final cut, this love affair carries with it serious economic implications.
It's only in relatively recent years that Hollywood became the playground of multinational corporations which regard movies and TV shows as a minor irritant to their overall activity.
A green-light meeting is when the decision is made finally whether or not to make a given picture.
That's how you get surprises, because what movies are all about is surprises.