The true basis of morality is utility; that is, the adaptation of our actions to the promotion of the general welfare and happiness; the endeavour so to rule our lives that we may serve and bless mankind. Annie Besant
LearnVest provides women with the necessary tools and resources to manage their personal finances; its core mission, to positively contribute to society through education and, ultimately, the promotion of self-sufficient and financially aware women. Alexa Von Tobel
Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word. Ryan Holmes
After all, every murderer when he kills runs the risk of the most dreadful of deaths, whereas those who kill him risk nothing except promotion. Albert Camus
Let's face it - online promotion of your books could easily become a full-time career if you're not careful. But if you're not writing regularly, then it won't be long before there's nothing to promote. Teresa Medeiros

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