To the casual observer, the Dropbox demo video looked like a normal product demonstration, but we put in about a dozen Easter eggs that were tailored for the Digg audience. References to Tay Zonday and 'Chocolate Rain' and allusions to 'Office Space' and 'XKCD.' It was a tongue-in-cheek nod to that crowd, and it kicked off a chain reaction. Drew Houston
People constantly make pop-culture references. That's why it's called popular culture, because people are aware of it and reference it constantly. Seth Rogen
Photography obviously lends itself so well towards fashion. It's capturing that moment and that inspiration, and as a designer you are constantly walking through the world assimilating those visual references you have and so being able to solidify that into a photograph and keep it on your mood board is essential to creating a collection. Georgina Chapman
All my references are 50 years old-when somebody shot J.R., you know? Oh my god, I'm 100! Lauren Graham
'The Simpsons' basically - and 'Futurama' - are really smart shows. They're kind of disguised as these goofy animated sitcoms, but the references within the shows, if you're paying attention, are pretty smart and pretty sophisticated. Matt Groening