Sun Tzu — Chinese Philosopher

Sun Tzu was a Chinese military general, strategist, and philosopher who lived in the Spring and Autumn period of ancient China. He is actually best known by an honorific which means "Master Sun"; his birth name was Sun Wu, and he was known outside of his family by his courtesy name Changqing. Tzu is traditionally credited as the author of The Art of War, a widely influential work of military strategy that has impacted both Western and Eastern philosophy. Aside from his legacy as the author of The Art of War, Sun Tzu is revered in Chinese and Asian culture as a legendary historical figure... (wikipedia)

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.' Jef I. Richards
The biggest risk is not taking any risk... In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks. Mark Zuckerberg
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast. Ryan Holmes
Success doesn't necessarily come from breakthrough innovation but from flawless execution. A great strategy alone won't win a game or a battle; the win comes from basic blocking and tackling. Naveen Jain
Travel becomes a strategy for accumulating photographs. Susan Sontag

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