A 12-year-old boy searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Once-ler: Unless someone like you cares a whole awful lot, nothing is going to get better, it's not.
Once-ler: It's a girl, isn't it?
Ted: What? No!
Once-ler: Really. Because when a guy does something stupid once, well, that's because he's guy. But he does the same stupid thing twice, that's usually to impress some girl.
The Lorax: Which way does a tree fall?
Once-ler: Uhhhh... down?
The Lorax: A tree falls the way it leans. be careful which way you lean.
Ted: The last seed?
Once-ler: It's not about what it is. It's about what it can become. Just like... you're not just a boy.
Once-ler: Why are you so interested in trees, anyway? Why aren't you like other kids? Breakdancing and wearing bellbottoms and playing the Donkey Kongs?
Ted: [laughs] Yeah. Right, right. I don't know. Uh, I just thought it might be kinda cool to have one.
Once-ler: [knowingly] Uh-huh. It's a girl, isn't it?
Ted: [scoffs] What? No!
Once-ler: Really? Because when a guy does something stupid once, well that's because he's a guy. But if he does the same stupid thing twice, that's usually to impress some girl.
Ted: Hey, she is not just some girl! She's a woman. In high school. And she loves trees. And I'm gonna get her one.
Once-ler: Awww. How nice to see someone so undeterred by things like reality.
Ted: Thank you.
Audrey: [to Ted] I could just kiss you right now!
[Ted and Audrey lean in to kiss, only to be stopped by Ted's mother]
Ted's Mom: We don't have time for that!
Ted: I dunno, we have a little time.
Ted's Mom: Why do you need a tree? It just... sticks out of the ground and it does what? I don't even know what it does. Look! We've GOT a tree! It's the Oak-a-matic! Three modes! Summer, Fall, Winter, and... Disco!
[starts dancing]
Ted's Mom: Come on, honey, dance with the tree.
Ted: Oh, it hurts, mom. Please stop.
Once-ler: You wanna know about trees? About what happened to them? They're gone.
[sadly]
Once-ler: It's because of me.
Ted: Huh?
[a Whisper-ma-Phone chutes down to Ted. Ted leans in to hear]
Once-ler: [shouts] IT'S BECAUSE OF ME!
Once-ler: Unless someone like you cares an awful lot, things aren't going to get better. They're not.
Ted: You do know that you are talking in rhyme, don't you?
Mr. O'Hare: You gotta be kidding me! Do you really think people are stupid enough to buy this?
2nd Marketing Guy: Our research shows that if you put something in a plastic bottle, people will buy it!
Once-ler: It all started a long time ago.
Ted: Can we start not so long ago, maybe?
Once-ler: Do you want a tree?
Ted: Yes, yes.
Once-ler: Then it all started a long, long time ago.
Once-ler: Whoa, whoa, whoa! You wouldn't hit a woman.
The Lorax: Hoo! That's a woman?
The Lorax: [quietly to the barbaloots] Who taught you guys how to steal a bed?
Mr. O'Hare: [O' Hare begins to sing about pollution cheerfully]
Mr. O'Hare: Let it die, let it die, let it shrivel up and... come on, who's with me, huh?
Once-ler: [whispers] Thank you, Ted.
Mr. O'Hare: You've got a beautiful town here, Ted! I can't think of any reason you'd want to leave town... ever again.
The Lorax: [first meets Once-ler] Hey!
[Once-ler screams and falls backwards]
The Lorax: Did you chop down this tree?
Once-ler: Uhh... No.
The Lorax: Who did it?
Once-ler: [gasps] What's that?
[the Lorax looks back and Once-ler drops his ax on Pipsqueak the Bar-ba-loot]
Once-ler: I think he did it.
The Lorax: [growls] Leave! Vacate the premises! Take your ax and get out!
Once-ler: And who are you?
The Lorax: Hey, hey! I-I'm the Lorax! Guardian of the forest. I speak for the trees.
[doesn't get a reaction from Once-ler]
The Lorax: So you're telling me, that you didn't see me magically appear out of that stump. With all the thunder and lightning. You didn't see any of that?
Once-ler: No. But, that sounds amazing. Can I see some of that?
The Lorax: Yeah, I could show you. But that's not how it works.
Once-ler: [admiring his first thneed] Now that's a thneed! Nothing unmanly about knitting. No sir!
The Lorax: You have been warned!
The Lorax: [after seeing Pipsqueak take and eat a truffula fruit] Ugh, barbaloots.