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I don't like dirt. Cleanliness is high on my agenda, but I don't have a phobia of dirt. I'm just not keen on it. I don't really like dirty people or houses or smelly things.
I'm obsessed with cleanliness for myself, so I will take a bath three times a day, sometimes a steam twice a day in addition to that.
Environmentalists should like fracking for its relative cleanliness. But they don't. They have made a bugaboo out of the chemicals in fracking fluids, which supposedly can leach into groundwater sources. I'm convinced they're dead wrong. Ultimately, good technology with a cost advantage will win out over paranoia.
People used to complain that selling a president was like selling a bar of soap. But when you buy soap, at least you get the soap. In this campaign you just get two guys telling you they really value cleanliness.
Cleanliness becomes more important when godliness is unlikely.