I think I have an inner confidence that my tastes are pretty simple, that what I find funny finds a wide audience. I'm not particularly intellectual or clever or minority-focused in my creative instincts. And I'm certainly not aware of suppressing more sophisticated ambitions. Rowan Atkinson
I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with. John Lydon
I love the fact that little kids think I'm a witch. A mum might come over and say 'I'm sorry to disturb you, but my daughter thinks you're in 'Harry Potter.' I'll say 'That's cool' and take the kid aside and say, 'I'm a witch. If you don't listen to your mum, I'm going to haunt you!' It's brilliant. I can scare kids into doing their homework. Natalia Tena
If you have an important point to make, don't try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time - a tremendous whack. Winston Churchill
I always figured there would be a kid audience and an adult audience, and there is. That's true for 'Hunger Games' and 'Twilight' and 'Harry Potter.' And 'Maximum Ride,' for sure. In particular what happens is a lot of parents share the books with their kids, and the mom has read it, and the kids, and they talk about it. James Patterson

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