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I think I have an inner confidence that my tastes are pretty simple, that what I find funny finds a wide audience. I'm not particularly intellectual or clever or minority-focused in my creative instincts. And I'm certainly not aware of suppressing more sophisticated ambitions.
I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with.
If you have an important point to make, don't try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time - a tremendous whack.
My dad grew up in a mud hut and studied by candlelight. He was 14 when he got a scholarship to Russia. He was super clever - the cleverest person. He landed in 5ft of snow, and was alone at 14, studying science and engineering. He didn't have a bed, and he slept on a table.
The competent programmer is fully aware of the limited size of his own skull. He therefore approaches his task with full humility, and avoids clever tricks like the plague.