Design is a constant challenge to balance comfort with luxe, the practical with the desirable.
Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.'
The year 2100 will see eugenics universally established. In past ages, the law governing the survival of the fittest roughly weeded out the less desirable strains. Then man's new sense of pity began to interfere with the ruthless workings of nature. As a result, we continue to keep alive and to breed the unfit.
We have been endowed with the capacity and the power to create desirable pictures within and to find them automatically in the outer world of our environment.
It is indeed a desirable thing to be well-descended, but the glory belongs to our ancestors.
It was both necessary and desirable for us to be so strong at sea that no Sea Power could attack us without risk, so that we might be free to protect our oversea interests, independently of the influence and the choice of other Sea Powers.
Among those who are satisfactory in this respect it is desirable to have represented as great a diversity of intellectual tradition, social milieu and personal character as possible.
Words matter, especially words defining complicated political arrangements, because they shape perceptions of the events of the past, attitudes toward policies being carried out in the present, and expectations about desirable directions for the future.
I hope that any expansion of London will learn from the planning examples of some of its most desirable areas such as Chelsea, Notting Hill, Belgravia and Mayfair. All are characterised by high density and a generosity of green spaces. They are all pedestrian-friendly with shops, entertainment, restaurants and pubs within easy walking distance.
Mistakes are the best teachers. One does not learn from success. It is desirable to learn vicariously from other people's failures, but it gets much more firmly seared in when they are your own.