Eric Carle — American Author born on June 25, 1929,

Eric Carle is an American designer, illustrator, and writer of children's books. He is most famous for The Very Hungry Caterpillar, a picture book with few words that has been translated into more than 62 languages and sold more than 41 million copies. Since it was published in 1969 he has illustrated more than 70 books, most of which he also wrote, and more than 132 million copies of his books have been sold around the world. He won the biennial Laura Ingalls Wilder Award for his career contribution to American children's literature in 2003... (wikipedia)

That's something I learned in art school. I studied graphic design in Germany, and my professor emphasized the responsibility that designers and illustrators have towards the people they create things for.
They are deceptively simple. I admit that. But for me, all my life I try to simplify things. As a child in school, things were very hard for me to understand often, and I developed a knack, I think. I developed a process to simplify things so I would understand them.
One day I think it's the greatest idea ever that I'm working on. The next day I think it's the worst that I've ever worked on - and I swing between that a lot. Some days I'm very happy with what I'm doing, and the next day I am desperate - it's not working out!
We have eyes, and we're looking at stuff all the time, all day long. And I just think that whatever our eyes touch should be beautiful, tasteful, appealing, and important.
The hardest part is developing the idea, and that can take years.

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