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A hunk of beef raised on Scottish moorland has a very different ecological footprint from one created in an intensive feedlot using concentrated cereal feed, and a wild venison or rabbit casserole is arguably greener than a vegetable curry.
We all have personal brands and most of us have already left a digital footprint, whether we like it or not. Proper social media use highlights your strengths that may not shine through in an interview or application and gives the world a broader view of who you are. Use it wisely.
I'm interested in humor, and greeting cards just happen to be a perfect medium for my message. They're accessible to everyone, and thanks to all the advances that have been made by environmentally conscientious printers, I can get my message across while keeping my carbon footprint relatively small.
Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.
If you're an Afghan village leader in a small town down around Kandahar somewhere, and you know that the footprint is getting smaller for your security, and the Taliban saying don't forget, I'm going to be back real soon, who is your loyalty going to go through?