Rock and roll is the hamburger that ate the world.
From a young age, I understood the idea of balanced flavor - the reason you put ketchup on a hamburger. I was that kid who wouldn't eat something if there was something missing. I never really understood it until I began cooking professionally, balancing acids, sweets, spicy flavors and fat.
Man who invented the hamburger was smart; man who invented the cheeseburger was a genius.
You turn hotdogs with tongs. Don't you ever use those tongs on a hamburger.
I always admired Ray Kroc, the man who invented McDonald's. Ray had a vision of the most commonplace thing - a hamburger and fries to go - but to him it was just the greatest thing ever, and he was going to make it the greatest thing ever for everybody else, and he did.
The Kobe craze really annoyed me. Most of the practitioners had no real understanding of the product and were abusing it and exploiting it in terrible and ridiculous ways. Kobe beef should not be used in a hamburger. It's completely pointless.
Ya know, I always admired Ray Kroc, the man who invented McDonald's. Ray had a vision of the most commonplace thing - a hamburger and fries to go - but to him it was just the greatest thing ever, and he was going to make it the greatest thing ever for everybody else, and he did.
In the States, you can buy Chinese food. In Beijing you can buy hamburger. It's very close. Now I feel the world become a big family, like a really big family. You have many neighbors. Not like before, two countries are far away.
We take the hamburger business more seriously than anyone else.
A city is where you can sign a petition, boo the chief justice, fish off a pier, gaze at a hippopotamus, buy a flower at the corner, or get a good hamburger or a bad girl at 4 A.M. A city is where sirens make white streaks of sound in the sky and foghorns speak in dark grays. San Francisco is such a city.