Herb Kelleher — American Businessman born on March 12, 1931,

Herbert "Herb" David Kelleher is the co-founder, Chairman Emeritus, and former CEO of Southwest Airlines... (wikipedia)

One piece of advice that always stuck in my mind is that people should be respected and trusted as people, not because of their position or title.
The spirit of Southwest Airlines is exuberant, it's caring, it's dedicated, it's diligent, it's fun, it's rewarding, it's a joy.
Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.
You can't have a mid-life crisis in the airline industry because every day is a crisis.
I think my greatest moment in business was when the first Southwest airplane arrived after four years of litigation, and I walked up to it and I kissed that baby on the lips and I cried.