Herbert Marcuse — German Philosopher born on July 18, 1898, died on July 29, 1979

Herbert Marcuse was a German-American philosopher, sociologist, and political theorist, associated with the Frankfurt School of critical theory. Born in Berlin, Marcuse studied at the universities of Berlin and then at Freiburg, where he received his Ph.D. He was a prominent figure in the Frankfurt-based Institute for Social Research – what later became known as the Frankfurt School. He was married to Sophie Wertheim, Inge Neumann, and Erica Sherover. In his written works, he criticized capitalism, modern technology, historical materialism and entertainment culture, arguing that they represent new forms of social control... (wikipedia)

The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.
Free election of masters does not abolish the masters or the slaves.
The range of choice open to the individual is not the decisive factor in determining the degree of human freedom, but what can be chosen and what is chosen by the individual.
Obscenity is a moral concept in the verbal arsenal of the establishment, which abuses the term by applying it, not to expressions of its own morality but to those of another.
At the highest stage of capitalism, the most necessary revolution appears as the most unlikely one.